The Chinese fashion market despite it’s wealth of opportunity has always been difficult for Australian brands to enter, with AFG China teams experience and expertise we make the process simple and rewarding.

The Chinese retail industry is a tough market to enter coming from Australia as the market requires you to know the correct channels.  Given the complex structure of the market, coupled with the strong language barrier and the complete inundation with high-end luxury European brands the market has long been considered impossible to enter.

Our expertise in this area knows no end and further extensive work in China over the last 5 years has given us great knowledge of the ever-changing Chinese fashion industry and how best to enter the most lucrative market in the world.

AFG CHINA is the most effective entry into the Chinese market, we choose selected brands from Australia/ New Zealand to showcase in our Wholesale showroom in China providing them the chance to showcase in front of Buyers, licensees and media all creating business for your brand each season.

AFG CHINA work with each brand that showcases giving them constant updates of who is coming through and the interest their brand is creating.

AFG CHINA fulfils your every requirement, presenting your label in the greatest manner possible sure to create ongoing, lucrative and sustainable business in China.



  • China Population: 1.4 Billion
  •  People aged below 34: 500 million 
  • E-Shoppers in China: 300+ million in 2015
  • USA e-shoppers – 180 million | UK e-shoppers – 40 million
  •  Clothing is the #1 category of online retail in China 
  • A better brand recognition within China should result in higher sales also back home, driven by demand from Chinese tourists.
  •  In top tier cities, 35% of 18-30 prefers foreign brands only. 
  • In the next 10 years in China, the consumption from literally hundreds of 2nd, 3rd, 4th tier cities will surpass 1st tier cities and will account for 60% of economic growth.
  • Baidu is the Google of China
  • Weibo is the Facebook of China: Weibo users 600+ million
  • Brands use Taobao alongside brand website to sell online
  •  Taobao company is the biggest fashion online marketplace in the world with over $150+ billion spent yearly through their online market places. 
  • 1 billion Chinese people use their phone to connect to internet
  • 200 billion+ purchases were made online in China 2013





AFG China is an international consultancy company with offices in Sydney, Melbourne and Shanghai. 


For more information on how to enter your brand into China or any general enquiries please contact AFG.