The Chinese fashion market despite it’s wealth of opportunity has always been difficult for Australian brands to enter, with AFG China teams experience and expertise we make the process simple and rewarding.

The Chinese retail industry is a tough market to enter coming from Australia as the market requires you to know the correct channels.  Given the complex structure of the market, coupled with the strong language barrier and the complete inundation with high-end luxury European brands the market has long been considered impossible to enter.

Our expertise in this area knows no end and further extensive work in China over the last 8 years has given us great knowledge of the ever-changing Chinese fashion industry, how best to enter and be successful in the most lucrative market in the world.

AFG China is the most effective entry into the Chinese market, we choose selected brands from Australia to showcase in our Wholesale Showroom in China providing them the chance to showcase in front of Buyers, Licensees, Media, Celebrities and leading KOLs all creating business for your brand each season.

AFG China work with each brand that showcases giving them constant updates of who is coming through and the interest their brand is creating.

We fulfil your every requirement, presenting your label in the greatest manner possible sure to create ongoing, lucrative and sustainable business in China.